Welcome to our blog.

In line with our motto “fighting against linear thinking culture and silos”, we recently had the opportunity to discuss and reflect with a group of master’s students about the value of mixing disciplines, people, ideas for creating effective solutions to challenging problems.

Humanity is facing urgent and complex problems. When the current approach fails to respond to the most pressing challenges, there is a crucial need to create a mindset of exponential thinking and train the new generation of changemakers.

At wonnd, learning is what moves us forward, keeps our curiosity active and helps us better understand the changing environment we live in. Here we share our learnings about applying service design to tackle social challenges, and the inspiring projects of a group of brave students who are actually doing this!

As a strategy agency, every project we tackle starts with complex questions that our clients are looking to answer. And we wanted to test how an A.I. system like ChatGPT could answer those questions.

It seems that 2022 is over… People are already bracing themselves for next year. In conversations with clients, partners and collaborators, everyone is cautious about the future and wondering what “surprises” 2023 will bring.

In recent months I’ve been hearing that marketing departments in big FMCG companies are concentrating their efforts on price, raw materials and packaging sizes. I don’t doubt the importance of these factors, but tactics should not be confused with strategy. No long-term brand battle has ever been won by playing with the Excel file and costing numbers.